The biggest risk in investing is often behaviour, not markets

The biggest risk in investing is often behaviour, not markets You haven’t even finished your first chai, and your phone is already buzzing. The index is down 3%. A WhatsApp group is in full panic mode. A relative forwards a YouTube video with a thumbnail screaming “Bloodbath in the markets.”

Your portfolio, which you barely glanced at during last quarter, is suddenly the only thing you can see.

You tell yourself you’re a long-term investor. You’ve been doing SIPs for five years. You’ve read the books. You know the drill.

Conclusion

The biggest risk in investing is often behaviour, not markets You haven’t even finished your first chai, and your phone is already buzzing. The index is down 3%. A WhatsApp group is in full panic mode. A relative forwards a YouTube video with a thumbnail screaming “Bloodbath in the markets.”

Your portfolio, which you barely glanced at during last quarter, is suddenly the only thing you can see.

You tell yourself you’re a long-term investor. You’ve been doing SIPs for five years. You’ve read the books. You know the drill.

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BY - Rakesh Agarwal | July 1, 2026

Date posted

6TH JUL

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